Problem

New graduates aren’t aware

of the amount of roles in 

Advertising, many of them think that to be in Advertising you have to have done Art or GraphicDesign etc.

 

Insight

Because of this, students follow the crowd, by looking at jobs directly linked to the title of their degree.

 

Solution

By playing with “BA (Hons)” we encouraged them to not be a ‘sheep’ and follow the crows, while simaltaneously 

demonstrating the creativity in Advertising.

This ad will be displayed in University publications and around university campuses.