This project saw us rebrand Elm Spring Water. 

Water is just water. Other brands may say they filtered it though the 7 volcanoes of mordor but actually you can't differentiate the mountains from eachother when you have a sip. That's why we created Elm 'Refreshingly Honest' Water.

It's cheap. It's wet. It's Water.

From concept, to copy, to look and feel, we oversaw every aspect of this rebrand. 

Set to be distributed and release mid 2014.